It was a long time ago and I wish I was less foggy on the details but I read this comment on Reddit by a purported neuroscientist or some such who was talking a

It was a long time ago and I wish I was less foggy on the details but I read this comment on Reddit by a purported neuroscientist or some such who was talking about how we don't actually enjoy social media. They described basically what you've said. We take the actions and get the tiny reward and our brain gets a little jolt of there you did it but when it comes right down to it we don't actually enjoy the activity. More importantly, we're no more satisfied when we finish the activity than we were when we started, we just do it because we've become conditioned to. I suppose a more concrete source would be the Extra Credits video on Skinner Boxes: https://www.youtube.com/watch?v=tWtvrPTbQ_c https://www.youtube.com/watch?v=tWtvrPTbQ_c