True but the fanaticism can wear out quickly. As a car company I think they're in for a tougher challenge than they've already had and done well with. They coul

True but the fanaticism can wear out quickly. As a car company I think they're in for a tougher challenge than they've already had and done well with. They could end up being the Razr phone of cars. Cool. Everyone wants one. First with the style and some unique UX and hype. Then it wears off and competitors play catch up. They're more interesting as an energy/tech company for sure. Their strategy of going high end and cool and then moving to more mass market / Prius territory could pay off. But that's an even tougher space to compete in. Like the SaaS space - expectations seem to increase with a lower price point.