One thing the article does not mention is Chouinard's 1% For The Planet association (member companies pledge to donate 1% of gross annual sales to specific envi

One thing the article does not mention is Chouinard's 1% For The Planet association (member companies pledge to donate 1% of gross annual sales to specific environmental organizations). Chouinard's approach to environmental lobbying and nonprofits is very outcome focused. If you run a business I recommend joining 1% For The Planet: https://www.onepercentfortheplanet.org/ https://www.onepercentfortheplanet.org/ A lot of details on environmentalism are described in Chouinard's Let My People Go Surfing, which I highly recommend reading. It is a great book about quality, technology, supply chain, and ethics in business.