> The Amazon Fresh model is far superior. If the item is out of stock, it shows out of stock. How is this better? Most supermarket items are sold alongside ma

> The Amazon Fresh model is far superior. If the item is out of stock, it shows out of stock. How is this better? Most supermarket items are sold alongside many competing items that are nearly identical. As a customer, I may or may not have a strong brand preference. In my case I have a brand preference for only about 10% of the items I buy. For the rest I'm largely indifferent. Also, in the vast majority of cases, the store brand is an adequate substitute. So I would argue that by actually applying intelligence to the problem, Instacart's approach is better. Showing out of stock puts the burden on the user to solve the problem of which alternative to choose.