We build systems that let our customer manage their video, and usually in large quantities. Some of this video spans a very long period of time and the only des

We build systems that let our customer manage their video, and usually in large quantities. Some of this video spans a very long period of time and the only description that they have of it is in the filename. Getting proper structured metadata from content has traditionally been expensive as it has required humans, sometimes trained as librarians, so providing the ability to extract some meaning from video becomes valuable. Even for systems that have trained librarians, it can still help to have the ability to have a system that highlights the general content so they can further refine it and bring it inline with a taxonomy. Google Vision API also helps because the metadata can be placed against timecode, further helping the ability to search for particular subjects within a video that might otherwise not be found easily from quickly browsing the videos. There are other use cases depending on the customers need (such as a customer making sure that certain things are not in video about to go to air), but none of it has to do with marketing.