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I expected Whole Foods to acquire them. They have so much infrastructure on site at popular Whole Foods locations that it seemed inevitable.
by asciimo 10y ago
I expected Whole Foods to acquire them. They have so much infrastructure on site at popular Whole Foods locations that it seemed inevitable.
- ironchief 10y agoI thought so too. However, the valuation of Instacart is now in the range of Whole Foods $3.4B vs $9.3B Expect to see much rougher competition from Whole Foods. They have quietly already started this with their coupon app[1] (the wedge) and pickup (powered by instacart)[2] [1]https://www.theguardian.com/business/2016/feb/10/whole-foods-introduces-digital-coupons-app-shoppering https://www.theguardian.com/business/2016/feb/10/whole-foods... [2]https://pickup.wholefoodsmarket.com/ https://pickup.wholefoodsmarket.com/
- marrone12 10y agoThe valuation doesn't necessitate what they may ever sell at. It'd be very easy for whole foods to acquire instacart after their hypothetical exit never happens and their valuation tanks.
- prostoalex 10y agoWhy can't Whole Foods just open new stores in markets with high Instacart customer base? They did it in downtown LA. Seems like they find Instacart useful for their site development and expansion.