Just to add to this, there's also #3: lack of scale. IIRC Beyond Meat has also stated that with comparable scale they could match the price of similar beef prod

Just to add to this, there's also #3: lack of scale. IIRC Beyond Meat has also stated that with comparable scale they could match the price of similar beef products. Marketing speak or not, I'm inclined to believe it since it's clearly a niche market right now, and vegan products like Just Mayo that have achieved scale like Just Mayo are very cheap -- enough to convince low-end, mass market establishments like 7-11 to default to it. More evidence: price of tofu is more comparable to meat in places with more Asian and international cuisines. E.g. tofu is cheaper here in at my Manhattan Whole Foods than in my southern hometown's supermarkets, despite most foods being more expensive. Even cheaper in Asian supermarkets.