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The killer feature for Instacart in NYC is that they will deliver Costco to you. Typically at Costco you're buying more stuff than you can carry, so you'd take
by avn2109 10y ago
The killer feature for Instacart in NYC is that they will deliver Costco to you. Typically at Costco you're buying more stuff than you can carry, so you'd take a car home, and this would cost $20-$30ish [0] plus you'd have to carry your heavy groceries from the car to your apartment. So a lot of times Instacart is actually the cheaper option.
[0] This assumes you're in Instacart's target market, aka rich yuppies who don't live in East Harlem
- sushid 10y agoTo me, the dealbreaker is the fact that it's a percentage-rate fee as opposed to a flat-rate fee. I was able to justify spending extra for Google Express as long as I made a large order. With Instacart, the pricing is extremely blurry with an added-on fee of ~20% or so. I can't justify spending $20 + 20% on groceries. I might as well as just order out every day.
- TheCoelacanth 10y agoEspecially considering that with their competitor Peapod, the fee actually gets lower the more you buy.
- Splines 10y agoAgree. Maybe I'm not the target market, but it seems like it's charging a lot of money for not a lot of value. https://np.reddit.com/r/boston/comments/5xj47l/ever_what_instacart_is_really_charging_you_in/ https://np.reddit.com/r/boston/comments/5xj47l/ever_what_ins... Maybe I'm lucky that I live within walking distance of a grocery store, but I'd be hard pressed to pay anything more than $5 for someone to drive my groceries to me. I could afford to pay for it, but if I kept that mentality my finances would die the death of a thousand papercuts.
- oculusthrift 10y agothis can be dangerous because it means they rely on a single other company for their killer app. if instacart gets too big, costco might feel they're losing out on a lot of membership fees or that they could make more money delivering themselves or partnering with Amazon. this could totally freeze out instacart