So it basically boils down to be a service for those few who either can make more than $78 in an hour working rather than shopping, or those who don't like shop

So it basically boils down to be a service for those few who either can make more than $78 in an hour working rather than shopping, or those who don't like shopping (spending all day in front of bunch of monitors I love to go shopping just to anonymously socialize for a moment). So as long as Instacart can survive with 1% of regular folks shopping with them, they are golden.