This article reminds me of sales techniques in general. For example, there's a talk somewhere on YouTube by a sales guru I can't remember the name of, about the

This article reminds me of sales techniques in general. For example, there's a talk somewhere on YouTube by a sales guru I can't remember the name of, about the art of closing. In the video he suggests using the word "agreement" over "contract". People never want to sign a contract but everybody loves to agree on something. The point is some words have unintended negative connotations and word choice is very important when trying to steer a conversation or a decision-making process.