You are confusing platforms though. The various app stores are vastly different then how it works on Windows, and PC in general for that matter. I get to choo

You are confusing platforms though. The various app stores are vastly different then how it works on Windows, and PC in general for that matter. I get to choose all the way down to the OS, very few phones get that kind of choice. On top of that, iPhone app store is one of the most controlling out there. Even android allows you to install out of band, and to install other app stores and that kind of thing.