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If Snap is not Facebook, why did Facebook hustle to get Messenger out? Snap is messaging. Messaging kind of a big deal. Any company can own any of a number of
by erikpukinskis 10y ago
If Snap is not Facebook, why did Facebook hustle to get Messenger out? Snap is messaging. Messaging kind of a big deal.
Any company can own any of a number of corners of the social media space. Facebook can't eat Tumblr unless Tumblr drops the "commentary is king" ball. Snap can't eat Instagram unless Instagram drops the "streams of nice pictures" ball. No one company can control it all because there are many different social physicses and people can only handle a few physicses under a single brand name.
And no one can eat Snap unless Snap drops the "send media to your friends right now" ball.
All Snap has to do is execute. Sure, they could stumble over themselves, but person-to-person media rich messaging is theirs to lose.
- edblarney 10y agoFB got messaging out because yes, it's a big deal - it's THE deal in mobile. Snap is not really messaging - it's 'sharing moments'. It's not really very good as a 'simple messaging app' - unlike FB, which is very basically messaging. My mother will use FB messenger, she won't use Snap. 'Basic messaging' is the ubiquitous thing, 'Enhanced messaging is 'niche-ish'. Snap definitely could go to ubiquity, but I don't think they will. Maybe.
- erikpukinskis 10y agoThanks for the analysis. I have only played with Snap on friends phone s. Sounds like Twitter is a better comparison then? I guess when I am thinking about "messaging" I am just thinking 1:1 or 1:few publishing and private. Which Snap is (mostly? Kim Kardashian is on there so semi-public) The distinction between media capture and text is interesting though. I haven't thought about the possibility that those are fundamentally different.