I think this is pretty cool. I don't think it will eliminate meat from diets, but it offers more variety and choices. Most plant-base meat substitutes are prett

I think this is pretty cool. I don't think it will eliminate meat from diets, but it offers more variety and choices. Most plant-base meat substitutes are pretty terrible. But I'm not even sure why they exist, plants are already pretty great. Consider Chipotle's sofritas, lots of people who swear by meat love it...and that's because it tastes good. My meal tonight also had no meat in it (another tofu dish), but used some fermentation of the soybeans (Doenjang [1]) to create an incredibly savory and rich soup stock. I'll probably eat a burger tomorrow, but I don't see these other foods as penalty foods and I'll often choose them over the meat foods because they taste good, not for any other reason. It's a bit like buying a Tesla, it's a no compromises great car, not a penalty box like the market tried to push for years. Great vegetarian food doesn't even have to be labelled as vegetarian, it just has to be great food and people will choose to eat it. 1 - https://en.wikipedia.org/wiki/Doenjang https://en.wikipedia.org/wiki/Doenjang