So basically, the print version is the advertising-supported version. Because there are still a lot of print advertisers who they need to please by keeping the

So basically, the print version is the advertising-supported version. Because there are still a lot of print advertisers who they need to please by keeping their circulation numbers up. It's a weird digital/physical arbitrage. Normally the digital version of something costs less but people's perceived value is far lower. Now we have a digital version of a magazine with a higher perceived value that costs significantly more. Well, if that was going to happen, it's fitting that it should be Wired who brings that to market.