I'm a vegetarian and I buy fake meats ('cause I miss meat). My theory about why they are relatively expensive is that vegetarianism is seen as "healthy" and peo

I'm a vegetarian and I buy fake meats ('cause I miss meat). My theory about why they are relatively expensive is that vegetarianism is seen as "healthy" and people think that healthy things need to cost more than non-healthy things. Kind of "If it's cheap, it can't be healthy". And that's a win-win for the companies producing it, and why I think there has recently been a surge in startups making fake meat!