Really confused by the following error message: "We're sorry but this site is not accessible from the UK as it is part of our international service and is not

Really confused by the following error message: "We're sorry but this site is not accessible from the UK as it is part of our international service and is not funded by the licence fee. It is run commercially by BBC Worldwide, a wholly-owned subsidiary of the BBC, the profits made from it go back to BBC programme-makers to help fund great new BBC programmes. You can find out more about BBC Worldwide and its digital activities at www.bbcworldwide.com." Surely blocking UK citizens like me from seeing the page leaves both the BBC and me strictly worse off vs letting me browse the page and see the same adverts as international viewers?