You forget that Mint was pretty successful prior to the Intuit acquisition. Their messaging was validated prior to launch, and it seems like Penny App took a p

You forget that Mint was pretty successful prior to the Intuit acquisition. Their messaging was validated prior to launch, and it seems like Penny App took a page from that messaging with the use of "bank-grade security". [1] https://blog.kissmetrics.com/how-mint-grew/ https://blog.kissmetrics.com/how-mint-grew/