I think that's probably true, but discussions and studies around cognitive bias have been going on for ages, just not necessarily in an accessible way, or in th

I think that's probably true, but discussions and studies around cognitive bias have been going on for ages, just not necessarily in an accessible way, or in the mainstream. That is, unless you are in marketing, advertising, or public office - then its probably your job to exploit all our irrational foibles for profit or power. Either way, I think its important to get a better handle on just how rational we are vs how rational we think we are - and on ways to push us towards the more rational side of things.