4 ms·

The US is paying for "ask your doctor about X" ads, which in many places are forbidden. That's just wasted money.

• refurb 10y ago
  That's just wasted money. Why would a drug company spend money on DTC advertising if it "wasted" money? Your comment suggests they'd be better off not doing it at all.
  • robotresearcher 10y ago
    It's not the companies' money being wasted. It's patients' money. The nation would be better off without the ads. They create an artificially inflated demand.
    • refurb 10y ago
      They create an artificially inflated demand. Doctors are the one's the write scripts, not drug companies. Are you saying doctors can't tell when a patient really needs a drug?
      • robotresearcher 10y ago
        There's a very big difference between push and pull. Why else would drug companies spend billions advertising to consumers?
        • refurb 10y ago
          Because there are plenty of patients who, with the right information, will go and talk to their doctor about their problem?