I have a feeling the thought process behind this site was something like this: 1. Have an idea for one of those newfangled web 2.0 things. 2. Hire someone to

I have a feeling the thought process behind this site was something like this: 1. Have an idea for one of those newfangled web 2.0 things. 2. Hire someone to write it. 3. ??? 4. Profit! As it turns out, there's more to it to create a successful social media site...