Bruce Schneier wrote a great essay on this topic: https://www.schneier.com/essays/archives/2008/01/the_psychology_of_se.html https://www.schneier.com/essays/arc

Bruce Schneier wrote a great essay on this topic: https://www.schneier.com/essays/archives/2008/01/the_psychology_of_se.html https://www.schneier.com/essays/archives/2008/01/the_psychol... In short, we "feel" security more than we reason about it and once a risk has been personified we lend a lot more weight to it.