There is no need to feel guilt about this because companies do the exact opposite: they try to figure out the perfect breakpoint for €€€ per item per customer.

There is no need to feel guilt about this because companies do the exact opposite: they try to figure out the perfect breakpoint for €€€ per item per customer. Say your favorite pizza places does a few calculations and figures out that they can raise the price of their pizza by about €3 and actually make more money.. should they feel guilt?