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Do you really think the teen to young adult demographic, who used Snapchat as a nude selfie channel, are going to be interested in Snap as a commercial media wi
by intrasight 10y ago
Do you really think the teen to young adult demographic, who used Snapchat as a nude selfie channel, are going to be interested in Snap as a commercial media with ads channel?
- panabee 10y agoExtrapolating from personal anecdotes and media reports, the vast majority of Snaps may be non-nude messages. If true, Snap presents a very compelling medium for advertisers to reach teens and young adults. Moreover, the ads could get inserted into public Stories, which are less likely to include nudes, than private messagss. In this way, Snap would be similar to how TV networks monetize.
- hulahoof 10y agoWell, yes, you could place ads wherever you wanted. Whether the userbase responds well to your ads is another story. Advertising in one-to-one messages feels very intrusive, I could see a market for direct marketing in the stories section however it would have to beat the indirect advertising marketers are currently paying the power users for.