10 ms·

Can someone please explain the difference between email marketing and spam?

by r1b 10y ago

klodolph 10y ago
Spam is unsolicited email marketing. Opt-out and other dark patterns make the line blurry. Yes, there are those of us who sign up for marketing emails on purpose.
austenallred 10y ago
I assume you're being facetious, but there is a literal definition of SPAM in the United States (or, at least, a definition whereby it's OK to send 'commercial email', the inverse of which could be considered SPAM). (From Wikipedia for the CAN-SPAM act - https://en.m.wikipedia.org/wiki/CAN-SPAM_Act_of_2003#Applicability https://en.m.wikipedia.org/wiki/CAN-SPAM_Act_of_2003#Applica...) A commercial email is legal if it complies with the following: Unsubscribe compliance * A visible and operable unsubscribe mechanism is present in all emails. * Consumer opt-out requests are honored within 10 business days. * Opt-out lists also known as Suppression lists are only used for compliance purposes. Content compliance * Accurate "From" lines (including "friendly froms") * Relevant subject lines (relative to offer in body content and not deceptive) * A legitimate physical address of the publisher and/or advertiser is present. PO Box addresses are acceptable in compliance with 16 C.F.R. 316.2(p) and if the email is sent by a third party, the legitimate physical address of the entity, whose products or services are promoted through the email should be visible. * A label is present if the content is adult. Sending behavior compliance * A message cannot be sent through an open relay. * A message cannot be sent without an unsubscribe option. * A message cannot be sent to a harvested email address. * A message cannot contain a false header. * A message should contain at least one sentence. * A message cannot be null. * Unsubscribe option should be below the message.
- r1b 10y ago
  Was being genuine - thank you for the detailed response.
yuhong 10y ago
https://www.spamhaus.org/consumer/definition/ https://www.spamhaus.org/consumer/definition/

Can someone please explain the difference between email marketing and spam?

by r1b 10y ago

Can someone please explain the difference between email marketing and spam?

Spam is unsolicited email marketing. Opt-out and other dark patterns make the line blurry. Yes, there are those of us who sign up for marketing emails on purpose.

austenallred 10y ago

I assume you're being facetious, but there is a literal definition of SPAM in the United States (or, at least, a definition whereby it's OK to send 'commercial email', the inverse of which could be considered SPAM). (From Wikipedia for the CAN-SPAM act - https://en.m.wikipedia.org/wiki/CAN-SPAM_Act_of_2003#Applicability https://en.m.wikipedia.org/wiki/CAN-SPAM_Act_of_2003#Applica...) A commercial email is legal if it complies with the following: Unsubscribe compliance * A visible and operable unsubscribe mechanism is present in all emails. * Consumer opt-out requests are honored within 10 business days. * Opt-out lists also known as Suppression lists are only used for compliance purposes. Content compliance * Accurate "From" lines (including "friendly froms") * Relevant subject lines (relative to offer in body content and not deceptive) * A legitimate physical address of the publisher and/or advertiser is present. PO Box addresses are acceptable in compliance with 16 C.F.R. 316.2(p) and if the email is sent by a third party, the legitimate physical address of the entity, whose products or services are promoted through the email should be visible. * A label is present if the content is adult. Sending behavior compliance * A message cannot be sent through an open relay. * A message cannot be sent without an unsubscribe option. * A message cannot be sent to a harvested email address. * A message cannot contain a false header. * A message should contain at least one sentence. * A message cannot be null. * Unsubscribe option should be below the message.

r1b 10y ago
Was being genuine - thank you for the detailed response.

yuhong 10y ago

https://www.spamhaus.org/consumer/definition/ https://www.spamhaus.org/consumer/definition/