Of course there is risk involved in any formal legal action. But equally, a business is not above the law just because it has a lot of money, and having expensi

Of course there is risk involved in any formal legal action. But equally, a business is not above the law just because it has a lot of money, and having expensive lawyers doesn't magically mean you win every case. With $100K in dispute, it would be surprising if no lawyer would even be willing to take the first steps, or if the cost of paying one to do so would be so outrageous that it wasn't worth considering if Google really were pulling a fast one.