I hope I am not down-voted. I want to grab the opportunity to sum up my impressions on snap, so I can come back a year later and read up, how stupid they have b

I hope I am not down-voted. I want to grab the opportunity to sum up my impressions on snap, so I can come back a year later and read up, how stupid they have been. Snap is neither twitter nor fb, which of course is a source of uncertainty. It's not twitter, because snap's data consists of a lot of internet dark matter - so to speak - pixels, that is. Let hell break loose and buy up machine learning engineers and researchers in bulk and let them poke around in it. There sure will be some way to optimize ads, and then just sell it off: the perfect blended ad to the right audience at the right time and space. Is there anything more substantial beside fun? Yes, a nice social pressure signal, millions of tiny celebrity effects playing out every day, together with all the drama, gossip and emotion - which should have a positive effect on ads. The score-rich - I mean the poor teen talent - gets a discount on a product, that has been seen on other influencers (but not too many). The poor pool of losers and in-betweens might buy a burger to get over the pain. This social game is so much fun, it's even fun to just write about it. All this drama, all this pain, captured on tape and stored on a shelve. Ready for a smart machine to look at it and ask: I saw your face before, and the look of yours on someone else, you look sad, you're mostly inside, I have the perfect product to cheer you up, may I? And, oh, I make it fun for you to acquire it, too. You think this is scary? You think it's borderline exploitation, because the data generators can be kept sad, if their score is too low? Which brings me to my conclusion for the record. Snap will thrive part because people just do not care about these things anymore and part because the majority has not much choice. Stronger and more resistant individuals will just reject the instant gratification and focus softening. People, who kind of see through the hype and the value propositions, that maybe matter too you and maybe matter, because somebody would like to make it matter for more people, so I have to adjust. Maybe 80% of a population, according to some estimates, does things, because everybody does them - no or few questions asked. And hey, if all it takes to be accepted is a push of a button, what's the problem? And so the story continues. Snap will thrive. One thing that would kill both facebook and twitter (and snap) would be Moore's law, in the sense, that a social network of friends can be held completely on the interactors devices, because, well in few years, 128GB per phone is ok, text and messages are cheap and can be routed without being stored and scanned and images can be stored and cached locally. But there is no money in letting people alone. No money, if I cannot distract them. No money if I cannot read what they read and see what they see. No money, if I cannot control them and their experience.