Many years ago, before the age of the iPhone, I had a meeting with about thirty people at Apple headquarters at the request of Steve Jobs. That was my very fir

Many years ago, before the age of the iPhone, I had a meeting with about thirty people at Apple headquarters at the request of Steve Jobs. That was my very first visit to Apple HQ. After half a day of conversations, as we left the building, my very first words to my team were: "Apple Computer is no more. This is a marketing company. They might as well stick their logo on washing machines, microwaves and refrigerators. They know how to market them to be cool and they'll sell millions of them" Then came the iPhone. And, yeah, they could have filled homes with Apple appliances. Not sure why they didn't go there. So easy. Not saying it would have been right, but they had the opening and the mindless following to make every home "Apple Cool".