You say that, but it's my understanding that sports-only subscriptions would be far more expensive than they are today because all cable subscribers subsidize t

You say that, but it's my understanding that sports-only subscriptions would be far more expensive than they are today because all cable subscribers subsidize things like ESPN. This is my complaint about unbundling: content creators want to charge the same or more than their offerings cost on cable. Back in the heady days of Big Ugly Dishes (BUDs) the providers were unbundled and far cheaper. The price creep we've seen has been aggregators (cable companies and small dish providers) charging a premium + markup simply because they could. Content providers would like to decouple from cable whilst retaining the premium. I remain skeptical of someone like Comcast ever unbundling ESPN because they'd lose ESPN customers in droves when the real costs were exposed and most likely they (Comcast) would simply set the new base package price as the old one.