Users always like simplicity in everything. They want a big red button that does what they need. Which is why asking them about design is generally useless. The

Users always like simplicity in everything. They want a big red button that does what they need. Which is why asking them about design is generally useless. They would choose simplicity every time. There are, of course, some users, that can make substantial comments about design, but they cannot be represented in a survey.