What would a smashing success look like to Facebook? Tinfoil hat on: a smashing success for them is controlling everyones online life. See: the Whatsapp acqui

What would a smashing success look like to Facebook? Tinfoil hat on: a smashing success for them is controlling everyones online life. See: the Whatsapp acquisition - burning a double digit number of billions on a profitable platform just to remove their one source of income and USP so as to get even more juicy metadata and eyeballs. (Yes, I was a huge fan of Whatsapp. Yes, so much that I expected them to manage to stay true to their ideals after the acquisition. Yes, I tried to believe Facebook actually just wanted a part in what Whatsapp was about to become. Fool me once something something )