And why does he resonate with disenfranchised American workers? He's policies were ill conceived and in many cases worse for that voter base than the administra

And why does he resonate with disenfranchised American workers? He's policies were ill conceived and in many cases worse for that voter base than the administration that preceded him. But because he spoke their language they adopted him regardless of the political blunders he made during his campaign. Which means memes and other non-conventional methods of promotion really helped sell Trump as an alternative to the convention because they speak to the working class in the way that career politicians seldom achieve (not for want of trying). So your comments aren't mutually exclusive from the points made in the article.