> Personally I find this to be the exact same solution as yours (not literally). It may be the same for you (if you remember to follow the link for every singl

> Personally I find this to be the exact same solution as yours (not literally). It may be the same for you (if you remember to follow the link for every single result that you get from Google, ever), but it's not enough for a mass-targeted product; the way in which the information is laid out and its relative prominence is essential to the way it will be perceived by the majority of the people using the service. This is not people being stupid, is how people's brain is hardwired to be efficient and only care about information that looks important from the way it's presented - rather than having to make a rational analysis of the relative importance of every information snippet that you find in your way. An upfront warning "this fact is brought to you by..." will have much more impact than a small, semi-hidden link that you have to remember to press, even if both convey the same information. (Moreover, the link is not available in the voice interface.)