Exactly backwards: Buck Rogers is the fictional character, Buck Rodgers the senior IBM guy. But he was never CEO, only VP of Marketing. See, e.g., http://www-03

Exactly backwards: Buck Rogers is the fictional character, Buck Rodgers the senior IBM guy. But he was never CEO, only VP of Marketing. See, e.g., http://www-03.ibm.com/ibm/history/exhibits/dpd50/dpd50_5406RFG.html http://www-03.ibm.com/ibm/history/exhibits/dpd50/dpd50_5406R... .