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I read somewhere saying that "<strike>2.99</strike> Free!" works better that just saying that "Free!" because it's hard for users to understand the real value o
by siong1987 16y ago
I read somewhere saying that "<strike>2.99</strike> Free!" works better that just saying that "Free!" because it's hard for users to understand the real value of the latter.
- pmjordan 16y agoAt least in Europe, I'm fairly sure you'd run afoul of unfair competition laws with that - you're not allowed to run "infinite sales". If you show a non-sale price, you must have charged that much prior to the sale, and your sale must have an end date.
- pclark 16y agohow would they ever enforce/police that?
- deleted 16y ago[deleted]
- pmjordan 16y agoNot how. Who: competitors. And yes, this sort of stuff is enforced in practice. Initially you might only get a cease & desist notice, but you'll probably be reported to the authorities if you keep doing it, or you're doing it especially egregiously.
- iaskwhy 16y agoJust adding: I believe the end date is a pro-consumer thing and for me it's really essential because I like to make good decisions and that offers me a possible deadline days away instead of now or never.