3 ms·
I think a pretty good summary is about 3 years ago Microsoft realized it had a couple of failed stratagies. 1) Catering to casual. Xbox one launch is probably
by marricks 10y ago
I think a pretty good summary is about 3 years ago Microsoft realized it had a couple of failed stratagies.
1) Catering to casual. Xbox one launch is probably the best example. They wanted to become the home media center so the entire launch and discussion was centered around sports streaming and social media. + Kinect.
2) Desperately trying to get a foothold in mobile.
I think they realized people weren't going for either. Sony focusing on games and hardware killed it initially in sales, and still kind of does. Apple and Android had two corners of the market and MS could make a space for a third.
They pivoted, targeted "professionals" and that's what you see in their approach for Xbox & PC. I think it's overall good, but saying Apple abandoned developer is sort of desparate fear mongering.
Apple's strategy has always been pretty consistent, focus a lot of resources on making a good ecosystem. More recently it seems that's changed to "focus a lot of resources on making the best systems, and allow for a great ecosystem" with sponsoring third party monitors, and apple's home automation front.
I think it's still a pretty good strategy, but with windows catching up with some "pro" features like their own premium desktops and laptops and adding in old features like "workspaces" people jump to say Apple "abandoned" them when they're still kind of sticking to the same successful strategy.
- nikdaheratik 10y agoIf you'll look even further back in the Mac OS history, you'll see that they didn't really care about developers back then. Their entire focus was media and publishing with education on the side. I think it hurt them in the long run as they've always lagged behind with software and gaming and they only managed to make some headway in the PC market when they devoted resources towards making life easier for developers. I've always liked Mac OS better than Windows and even though Windows 10 is finally a usable system for development, I still don't trust Microsoft. I've been burned too many times with a promising system that then gets hobbled by ORMs adding their own Adware and other BS, by Microsoft caving into the bean counters and hobbling their systems in order to fight Chinese piracy, and by some C-suite managers bright idea that they should to waste resources on some "Synergy" play instead of just making the OS, and other products, better. At the core, you still have an ecosystem where the people making the computers can't make enough money on their own because Microsoft and the chip makers are squeezing them. Which makes for a sorry experience in the long run, even if Apple has its own problems.