The driver's pay is really what makes it more expensive. These ride sharing companies will only really become sustainable once self driving cars become prevalen

The driver's pay is really what makes it more expensive. These ride sharing companies will only really become sustainable once self driving cars become prevalent. Even if it just allows the car to get to you, and then have you drive it where you need to go. I'm not sure what other costs they can cut easily. Unfortunately for them, second and third players entering the market has a huge advantage in terms of less spent on development and exploration, because they had an example to follow. Uber made the way for them, by building the app first, and testing regulators and authorities. And there is nothing keeping Uber's user base from using competitors instead. They should probably have thought about some kind of reward system. Or anything to make their users invest and want to stay more. I think they've got big problems. Problems that will be overcome better by their competitors.