"rent seeking" and capitalism only differ in that a rent seeker strives to rig the system to maintain for themselves a profit whereas in capitalism it is assume

"rent seeking" and capitalism only differ in that a rent seeker strives to rig the system to maintain for themselves a profit whereas in capitalism it is assume that all profits will drop to zero with competition, and one must chart new territory to regain profitability. Hence if you can maintain your profit (like Apple) then you are probably a rent seeker and not a capitalist.