Once you have sales and moderate growth you may lose the courage to continue growing and improving the company. Every decision has downside risk and the effort

Once you have sales and moderate growth you may lose the courage to continue growing and improving the company. Every decision has downside risk and the effort required keeps growing with each milestone. Without a co-founder or investors for motivation, it is easy to spend your time working like a low-level employee instead of a leader. Knowing your goals and then spending time every day on the highest value, highest impact tasks is the job of a founder. This sentiment is captured in Brian Tracy's audiobook "Eat that Frog" which I highly recommend.