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How exactly does this compare to Caviar? Screenshots show the app used to support delivery, so sounds like they scaled back to pickup only. Why did Square buy t
by abalone 10y ago
How exactly does this compare to Caviar? Screenshots show the app used to support delivery, so sounds like they scaled back to pickup only. Why did Square buy them when they could have just added a pickup option to caviar? Was it just to add their merchants to their network?
- philip1209 10y agoQuick example: Philz uses both Orderahead and Caviar. If you are going to a Philz store and want to skip the line, use OrderAhead to have the drink waiting at the bar. Particularly helpful during a morning rush. If you are at home and want a bagel delivered to your door, use Caviar.
- abalone 10y agoI mean I understand that, but am wondering why Square bought them. Is there some sort of sophisticated technology that goes into adding a pickup option when you can already handle pickups by deliverers? No, I'd think it's not a technology acquisition. Are they buying the customer list, as someone asked? Did they just not pay very much?
- rottencupcakes 10y agoCaviar actually launched pickup as a service about the same time this acquisition was announced.
- smpetrey 10y agoThe acquisition was two-fold. Increase merchant count, and integrate pickup into the rev stream. Later down the road I imagine Orderahead's app will be absorbed into Caviar (or vice versa) in some capacity.