They might not care about software per se, but they do care about having access to information, education, communication and getting things done faster and bett

They might not care about software per se, but they do care about having access to information, education, communication and getting things done faster and better; and networked software enables people to do these things. Provided one has no other computational devices, carrying a dumb phone in this day and age is tantamount to bringing a knife to a gun fight.