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I think this sentence really captures the customer's mindset with regards to Uber: "We’ll stick with Uber as long as it continues to get us where we want to go
by edshiro 10y ago
I think this sentence really captures the customer's mindset with regards to Uber: "We’ll stick with Uber as long as it continues to get us where we want to go at a price we like."
As long as this argument above is true, I don't see Uber dying.
- rocqua 10y agoIf they are really posting huge losses, they might need to hike prices. Besides, #deleteuber shows that bad PR has at least a marginal effect.
- jfoster 10y agoThey could hike prices and as long as they were equal to, less than, or even slightly above their competition, that would probably not cause much customer churn. The more interesting way for them to hike prices would be by rolling out upfront pricing everywhere. Consumers may not notice the slight price upticks if they happen gradually enough. In any case, they may not need to hike prices on customers. They could just increase their share from drivers. This may cause driver churn which would affect supply, but they have their ride liquidity algorithm (surge pricing) to take care of that. The bad PR will definitely be a pain for them, but doesn't seem likely to affect their longer term success.