> I'm having trouble believing a high-flying company could really come crashing down over accusations that they are sexist assholes. There's a nostrum in polit

> I'm having trouble believing a high-flying company could really come crashing down over accusations that they are sexist assholes. There's a nostrum in politics that mud often doesn't stick; until it all sticks at once. Bad publicity sets a narrative that other journalists follow. Whether because it fits their own thinking, or simply to follow the herd to a higher readership, a run of bad news has a way of reinforcing itself. Especially if there's a rich vein of old bad news to dig up and recycle.