I do think 'realness' factors into it though. If you can connect what you're doing with the value the company gets from you doing it, you naturally are going to

I do think 'realness' factors into it though. If you can connect what you're doing with the value the company gets from you doing it, you naturally are going to feel like you doing well == company doing well == security for all. This is, in fact, the implicit bargain in long-term employment. As business and industry has become more abstract, more interconnect, more outsourced, and as in general human capital's value has crashed much harder than any graph from the article will show you, it becomes significantly harder for an employee to understand how his or her role actually translates into value. Or if it is understandable, it's abstracted away through a few other layers of the business and many of those layers change often, leaving you wondering if you're going to continue to be a part of it. I think 'realness' factors hugely into it.