The name makes out of the tool a product. Something you can relate to. When I was in charge of rolling out a regional scoring engine in Asia no one wanted the p

The name makes out of the tool a product. Something you can relate to. When I was in charge of rolling out a regional scoring engine in Asia no one wanted the project. Renamed it to Blaze because of the underlying Fico Blaze Advisor software, suddenly things changed. Blaze is fast, efficient, fiery, daring. People are weird.