ESTA is all electronic, the process would be automatic, I'm sure you can run it for less than $180m a year. It could be as simple as: Enter first name, last nam

ESTA is all electronic, the process would be automatic, I'm sure you can run it for less than $180m a year. It could be as simple as: Enter first name, last name, passport number, passport country, date of flights >>> Cool you have 90 days this year! or >>> You've stayed more than 90 days, please get a real visa. If one gets denied the ESTA, like the US system he'd get refunded $10 of the $14 and if he stills want to travel, he would then have to show up to the embassy for a real, couple of hundreds dollars visa, similar to what today's countries who are not part of the ESTA program have to go through to visit the US.