Organizationally it is a mindshare problem. Every successful tech company faces this. Windows Mobile was always the 'little brother' of Windows and Office, and

Organizationally it is a mindshare problem. Every successful tech company faces this. Windows Mobile was always the 'little brother' of Windows and Office, and could never get the kind of resources and talent needed to win in that space. Google Reader is arguably an example of such a team at Google. Mobile Me is a little brother to Mobile / Mac sales. If your users expand to the full set of all iPhone and Mac users... then your mindshare and resources internally expand. And you can finally improve the product.