They aren't too big to fail. What I have noticed is that even people that have concerns about their culture and unethical acts, will often use the service beca

They aren't too big to fail. What I have noticed is that even people that have concerns about their culture and unethical acts, will often use the service because it's convenient and (for now) cheaper than other alternatives. As long as Uber is fighting cities (instead of state/federal governments) and continues to have deep pockets... They will be around.