At first, I considered it more clever than anything. Using data to reduce ticketable-offenses for their drivers (in an undeniably unethical way). However, my vi

At first, I considered it more clever than anything. Using data to reduce ticketable-offenses for their drivers (in an undeniably unethical way). However, my view quickly soured when I read: > If those clues were not enough to confirm a user’s identity, Uber employees would search social media profiles and other available information online. For some reason, I make a mental distinction between some automated system blocking access and having employees research potential customers online for a ride-share app. The bad PR week for Uber continues.