I think this company faces some serious challenges, but to me the main challenge will be to create such incredible value from the interface between customers an

I think this company faces some serious challenges, but to me the main challenge will be to create such incredible value from the interface between customers and the intended product that it is wholly better to use their software than just search "piano stock music" somewhere and pay a couple bucks (or pay significantly more bucks for a producer's labor). From what the article says, it looks like this company is looking to provide their software as a tool for companies to generate stock music with minimal effort. They claim that stock music currently available for purchase is both overpriced and generally insufficient for commercial projects with specific demands. Perhaps it's also implied that paying a producer would similarly be too steep of a cost. My main issue with Amper's concept is not that the creation of music with AI is too farfetched- that is not a new concept. My issue is that the value of Amper's software depends on their ability to optimize the process of creating music according to strict specifications- something that I think is bottlenecked by the speed of human conversation. Like any producer, AI software can get the ball rolling, but ultimately creative decisions have to be made intelligently somewhere, and there must be an exchange of feedback which is more efficient and stronger than regular human conversation for Amper to succeed. Not only must the AI be very good, but the user interface itself must be so good that someone without a music production skillset and only a vague understanding of what's needed can do the work. I think creating this kind of interface for a layperson is the bigger challenge here. I was also extremely unimpressed with the demo. The sound quality was very poor for commercial music and there really isn't a lot of range shown in the tracks. And it isn't because of soundcloud, there are plenty of even amateur composers with more professionally produced music. I know it's supposed to be stock music, but isn't this software supposed to be capable of generating excellent, detailed stock music?