The thing is that it does have (or rather can be made to have) a good user experience for experienced users. The problem is the learning curve, and to a lesser

The thing is that it does have (or rather can be made to have) a good user experience for experienced users. The problem is the learning curve, and to a lesser extent, compatibility. MacOS is easy enough for non-techies to use while still having fast alt-tab, readline shortcuts in almost all apps (OS level I believe), and it's unixy-enough that we get things like homebrew while also getting things like Photoshop as others have mentioned. Windows is OK for non-techies (being generous but there aren't that many real choices if you're e.g. Buying a computer from a store and don't know how to install an OS) but you really need a VM to do some types of work (though the Ubuntu subsystem is pretty awesome and now we have mobaxterm instead of just cmd.exe and putty). Linux is fine for techies / power users but requires customization to get to the productivity levels that Mac gets to (IMO). Non-techies wouldn't be able to achieve the same thing or probably even install it in the first place. You can buy a Mac in a box from a store and pay someone at the store to help you if it breaks or you don't understand how to do something. You can develop iOS apps on it. It also looks cool to people who don't know any better and people who do. Daft Punk and almost every other musician who works with computers on a stage uses Mac. They all have their place and I run all 3 at home (Win desktop for gaming and some browsing, Linux laptop for personal programming and browsing + travel, Linux desktop for my home electronics lab bench mostly for embedded development, Mac laptop for work, FreeBSD for a NAS, MIPS Debian for router)